SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to attract more organic (non-paid) traffic from search engines like Google, Bing, Yahoo, and others. When a user enters a query or keyword into a search engine, the search engine's algorithm scans the web to find relevant and authoritative content related to that query. SEO involves various strategies and techniques to make a website more search engine-friendly, thus increasing its chances of ranking higher in search results.
A website needs SEO (Search Engine Optimization) for several important reasons, as it plays a crucial role in increasing its visibility, attracting organic traffic, and achieving its online goals. Some of the reasons are Increased Organic Traffic, Improved Visibility and Brand Awareness, Higher Conversion Rates, Long-Term Growth, Competitive Advantage etc.