App development refers to the process of creating software applications designed to run on various devices, such as smartphones, tablets, computers, or smartwatches. These applications, commonly known as "apps," are designed to serve specific purposes and provide valuable functionalities to users. App development can involve creating native apps, which are built for a specific platform like Android or iOS, or cross-platform apps that work on multiple platforms.
A company needs a mobile application for several compelling reasons, as mobile apps have become an essential tool for businesses in today's digital landscape. Some of the reasons are Increased Accessibility, Improved Customer Engagement, Brand Recognition and Loyalty, Direct Marketing Channel, E-commerce and Sales etc.